Editing: The Design of Rhetoric: Baywood's Technical Communications
Autor Sam Dragga, Gwendolyn Gongen Limba Engleză Hardback – 29 aug 2017
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Specificații
ISBN-13: 9780415784955
ISBN-10: 0415784956
Pagini: 232
Dimensiuni: 152 x 229 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Baywood's Technical Communications
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415784956
Pagini: 232
Dimensiuni: 152 x 229 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Baywood's Technical Communications
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
List of Tables and Illustrations
Preface
Chapter 1 THE CANONS OF RHETORIC
Chapter 2 INVENTION
Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 4 STYLE
Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 5 Delivery
Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry
Practice
A Technical Publication
A News Publication
A Promotional Publication
EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors
Preface
Chapter 1 THE CANONS OF RHETORIC
Chapter 2 INVENTION
Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 4 STYLE
Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety
Practice
A Technical Publication
A News Publication
A Promotional Publication
Chapter 5 Delivery
Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry
Practice
A Technical Publication
A News Publication
A Promotional Publication
EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors
Descriere
Familiarizes readers with the theoretical basis and practical applications of the editing process. This book details the arrangement, style, delivery; and the objectives of editing - accuracy, clarity, propriety, and artistry.