Cantitate/Preț
Produs

Editing: The Design of Rhetoric: Baywood's Technical Communications

Autor Sam Dragga, Gwendolyn Gong
en Limba Engleză Hardback – 29 aug 2017
This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.
Citește tot Restrânge

Din seria Baywood's Technical Communications

Preț: 72116 lei

Preț vechi: 87668 lei
-18% Nou

Puncte Express: 1082

Preț estimativ în valută:
13802 14287$ 11665£

Carte tipărită la comandă

Livrare economică 05-19 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415784955
ISBN-10: 0415784956
Pagini: 232
Dimensiuni: 152 x 229 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Baywood's Technical Communications

Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

List of Tables and Illustrations
Preface

Chapter 1 THE CANONS OF RHETORIC


Chapter 2 INVENTION
Rhetorical Theory of Invention
Communicative Aim
Audience Analysis
Information Gathering
Editing for Accuracy
Practice
A Technical Publication
A News Publication
A Promotional Publication


Chapter 3 ARRANGEMENT
Rhetorical Theory of Arrangement
Verbal-Visual Orientation
Principals of Organization
Diagramming the Discourse
Coherence and Cohesion
Editing for Clarity
Practice
A Technical Publication
A News Publication
A Promotional Publication


Chapter 4 STYLE
Rhetorical Theory of Style
Verbal Style
Visual Style
Editing for Propriety
Practice
A Technical Publication
A News Publication
A Promotional Publication


Chapter 5 Delivery


Rhetorical Theory of Delivery
Visual Variables
Typography
Illustrations
Page Design
Production
Editing for Artistry

Practice
A Technical Publication
A News Publication
A Promotional Publication

EPILOGUE: INTEGRATING THE CANNONS
Bibliography
Index
Contributors


 

Descriere

Familiarizes readers with the theoretical basis and practical applications of the editing process. This book details the arrangement, style, delivery; and the objectives of editing - accuracy, clarity, propriety, and artistry.