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Cross-cultural Communication: Perspectives in Theory and Practice: Baywood's Technical Communications

Autor Thomas Warren
en Limba Engleză Paperback – 16 mar 2017
"Cross-Cultural Communication" is a collection of essays that examines how practitioners can improve the acceptance of their documentation when communicating to cultures other than their own. The essays begin by examining the cross-cultural issues relating to quality in documentation. From there, the essays look at examples of common documents, analysing them from several perspectives. Specifically, the author uses communication theories (such as Bernstein's Elaborated and Restricted Code theory and Marwell and Schmidt's Compliance-Gaining theory) to show how documents used by readers who are not native speakers of English can be written and organized to increase their effectiveness. The principal assumption about how practitioners create their documents is that, while large organizations can afford to write, translate, and then localize, small- to medium-size organizations produce many documents that are used directly by people in other cultures-often without translating and localizing. The advantage the writer gains from these essays is in understanding the strategies and knowing the kinds of strategies to apply in specific situations. In addition, the essays can serve as a valuable resource for students and teachers alike as they determine ways to understand how cross-cultural communication is different and why it makes a difference. Not only do students need to be aware of the various strategies they may apply when creating documents for cross-cultural settings, they also need to see how research can apply theories from different areas-in the case of these essays, communication and rhetorical theories. Another value of the essays is to show the students the role standards play in cross-cultural communication; standards are written by committees that follow style rules developed by the International Standardization Organization in Geneva. Thus, both students and practitioners can find valuable cross-cultural communication advice in these essays.
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Specificații

ISBN-13: 9781138637177
ISBN-10: 1138637173
Pagini: 140
Dimensiuni: 152 x 229 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Baywood's Technical Communications

Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

Acknowledgments

Chapter 1 Introduction

Chapter 2 Issues in Internationalization of Technical Documentation: Quality Control

Chapter 3 National Cultures in International Communication

Chapter 4 Communicating Style Rules to Editors of International Standards

Chapter 5 Cultural Influences on Technical Manuals

Chapter 6 Increasing User Acceptance of Technical Information in Cross-Cultural Communication

Chapter 7 Conclusion

Appendix

Bibliography

Index

Descriere

A collection of essays that examines how practitioners can improve the acceptance of their documentation when communicating to cultures other than their own. These essays begin by examining the cross-cultural issues relating to quality in documentation. They then look at examples of common documents, analysing them from several perspectives