You want to find out the secrets of persuasion?
Do you want to understand how to influence people?

Persuasion represents the boundary between what is and what we see, between our desires and our actions.

• Is it good or bad to know how to persuade one's interlocutor to perform a certain action?
• How is it possible to win in a discussion using irrationality?
• What are the main mistakes we make when we relate to others?

These are just some of the many questions that you will find answers to in this book.


Written in a simple way, you will discover everything that underlies persuasion and the best and most common techniques used by vendors and advertisers. You will understand how to prepare a winning strategy through the study of human behavior and reactions.
Take a quick look at the contents and you will be able to see directly all that will be exposed to you in a simple and clear way.

• the zero principle
• the 5 secrets of persuasion
• the 11 principles of persuasion
• the 21 techniques of persuasion
• the 7 simplest psychological tricks

A condensate of information expressed in such a way as to be easily understood.


But, be careful There are no magic formulas and no book will make you a great persuader. You will have to understand, study and train constantly. This book will give you the basis for a full understanding of persuasion, with a complete introduction to the subject, followed by an explanation of the best techniques and, above all, the principles that govern them.


Then the rest will be in your hands.


Do you want to know more?


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