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Electronic Breadcrumbs

Editat de Dmitar N. Kovac
en Limba Engleză Hardback – 24 mar 2010
This book looks at the issue of "behavioural marketing" which involves the tracking of consumers' online activities in order to deliver tailored advertising. The digital information age, against a backdrop of rising globalisation, allows anyone to collect and share information on any subject, corporation, government -- or in many cases, other individuals. Companies from retailers to search engines to software makers all collect consumer data -- enough to fill vast server warehouses. Of-course, websites have long collected and marketed information about visitors. The latest twist is that behavioural marketing firms "watch" our clickstreams to develop profiles or inform categories to better target future advertisements. Unarguably beneficial, the process however stokes privacy concerns. Thus this book also discusses the Federal Trade Commission's examination of online privacy issues. This is an edited, excerpted and augmented edition of various government publications.
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Specificații

ISBN-13: 9781607416005
ISBN-10: 160741600X
Pagini: 219
Ilustrații: b/w illus
Dimensiuni: 181 x 258 x 18 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Nova Science Publishers Inc
Locul publicării:United States

Cuprins

Preface; Broadband Providers & Consumer Privacy Hearing- Attwood Testimony; Broadband Providers & Consumer Privacy Hearing- Sohn Testimony; Broadband Providers & Consumer Privacy Hearing- Stern Testimony; Broadband Providers & Consumer Privacy Hearing- Tauke Testimony; Harbour on Self-Regulatory Principles for Online Behavioral Advertising; Leibowitz on Self-Regulatory Principles for Online Behavioral Advertising; Leibowitz Remarks on Behavioral Advertising; Possible Self-Regulatory Principles Report; Privacy & Online Advertising Hearing- Crews Testimony; Privacy & Online Advertising Hearing- Dykes Testimony; Privacy & Online Advertising Hearing- Harris Testimony; Privacy & Online Advertising Hearing- Hintze Testimony; Privacy & Online Advertising Hearing- Horvath Testimony; Privacy & Online Advertising Hearing- Kelly Testimony; Privacy & Online Advertising Hearing- Parnes Testimony; Privacy Law and Online Advertising: Legal Analysis of Data Gathering by Online Advertisers Such As Double Click and NebuAd; FTC Staff Report: Self-Regulatory Principles for Online Behavioral Advertising; Index.