Electronic Markets de C. Standing

Electronic Markets: Benefits, Costs and Risks

C. Standing

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.

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	Preț	Express
Paperback (1)	356^.64 lei 6-8 săpt.
Palgrave Macmillan UK – 21 oct 2009	356^.64 lei 6-8 săpt.
Hardback (1)	361^.33 lei 6-8 săpt.
Palgrave Macmillan UK – 21 oct 2009	361^.33 lei 6-8 săpt.

Preț

Express

Paperback (1)

356^.64 lei 6-8 săpt.

Palgrave Macmillan UK – 21 oct 2009

356^.64 lei 6-8 săpt.

Hardback (1)

361^.33 lei 6-8 săpt.

Palgrave Macmillan UK – 21 oct 2009

361^.33 lei 6-8 săpt.

Cuprins

Online Retailing, Electronic Marketplaces and Electronic Collaboration; S.Standing SECTION 1: ONLINE RETAILING Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction; B.Florenthal & A.Shoham The Customer Perspective of E-Service Quality: An Empirical Study; S.Swaid & R.Wigand Consumer Value within a Click-and-Mortar Construct; P.McElhone & A.Yacyshyn A Framework of Two Tiers to Enhance Trust in Recommender Systems; A.Noy & Y.Dan-Gur SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION Barriers to Electronic Clustering; H.Cripps Assessing the Value of Knowledge: A Knowledge Market Perspective; A.Parssian & S.Standing SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS The Relationship Between Electronic Marketplace Strategy and Structure; S.Standing & C.Standing The Use and Perception of E-marketplaces: An Institutional Perspective; S.Standing, I.Sims & C.Standing Designing Community into an E-Marketplace; R.Stockdale The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption; D.Gengatharen

Notă biografică

Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, Australia YUVAL DAN-GUR PHd Student, University of Haifa, IsraelBELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler University, USA DENISE E GENGATHAREN is currently teaching in MIS and Project Management at the School of Management, Edith Cowan University, Australia DR. PAUL MCELHONE is the Executive Director of the School of Retailing at the University of Alberta, USAAVI NOY PhD, is a Researcher and an Adjunct Instructor at the University of Haifa, IsraelAMIR PARSSIAN is an Associate Professor of Information Systems at IE Business School, Madrid, SpainAVIV SHOHAM Senior Lecturer and Marketing Department Head at the Graduate School of Management at the University of Haifa, Israel IAN SIMS Lecturer at Southern Cross University, AustraliaSUSAN STANDING is a Research Fellow in the School of Management at Edith Cowan University, AustraliaROSEMARY STOCKDALE Senior Lecturer in Information Systems at Massey University, Auckland, New Zealand Dr. SAMAR I. SWAID is an Assistant Professor of Computer Science at Philander Smith College, USADr. ROLF T. WIGAND is Maulden-Entergy Chair and Distinguished Professor of Information Science and Management at the University of Arkansas at Little Rock, USAALISON YACYSHYN Visiting Assistant Professor at the University of Alberta School of Business, USA