Elements of Pharmaceutical Pricing
Autor E. M. (Mick) Kolassaen Limba Engleză Paperback – 3 sep 1997
Recent pharmaceutical pricing decisions have reflected uninformed, emotional, and short-term thinking. Elements of Pharmaceutical Pricing shows you how to avoid these kinds of decisions, helping you refine your pricing skills and increase your firm's profitability by:
- showing you how to determine the value of a pharmaceutical product
- outlining a pricing philosophy that addresses the politics and problems you'll encounter
- tracing the pricing research process
- examining the role of price in the decision to purchase, prescribe, or use pharmaceuticals
- addressing the challenges facing the industry in the future
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Specificații
ISBN-13: 9780789003348
ISBN-10: 0789003341
Pagini: 130
Ilustrații: illustrations
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.24 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
Locul publicării:Boca Raton, United States
ISBN-10: 0789003341
Pagini: 130
Ilustrații: illustrations
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.24 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press
Locul publicării:Boca Raton, United States
Public țintă
UndergraduateCuprins
ContentsPreface, Pricing: The Forgotten “P”, The Growing Importance of Pharmaceutical Pricing, Prices, Politics, and Problems--A Pricing Philosophy, Pricing Flow and Terminology, Price Decision Making, The Role of Price in the Decision to Purchase, Prescribe, or Use Pharmaceuticals, The Pharmaceutical Pricing Research Process, The Value of a Pharmaceutical Product, Pharmaceutical Pricing at the Change of Millennia, Index,
Descriere
Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value.