"We are what we repeatedly do. Excellence then, is not a single act, but a habit." (Aristotle)The secret to embracing success in both our private and public lives is to adopt customer service as a principle. This philosophy will establish the base which forms the "habit" of consistently providing service "excellence".This book reveals how this adoption can change our mindset and behavior and cause us to soar to the pinnacles of success. It explores:•The customer•Customer service•Expectations•Dress & Grooming•Business manners•Skills for challenging customers•Service skills and•BenefitsIt also reinforces the famous expression, "He profits most who serves best". (Arthur Sheldon)In addition, this book emphasizes that it is not only necessary for us to meet our customers' needs; it is fundamental to our success that we go the extra mile, and surpass them. After all, "There are no traffic jams along the extra mile". (Roger Staubach)