Introduction to Advertising: Understanding and Managing the Advertising Process
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Paperback
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Qualitative Research for a Digital World
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Nou
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
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Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises
Editat de Emmanuel Mogaji et al.
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Preț: 459.83 lei 554.01 lei
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Green Marketing in Emerging Economies: A Communications Perspective
Editat de Emmanuel Mogaji et al.
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Financial Services in Nigeria: The Path Towards Financial Inclusion, Economic Development and Sustainable Growth
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Customer Centric Support Services in the Digital Age: The Next Frontier of Competitive Advantage
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Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
Editat de Frederica Brooksworth et al.
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Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives
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Sustainable Neighbourhoods for Ageing in Place: An Interdisciplinary Voice Against Global Crises
Editat de Nestor Asiamah et al.
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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement
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Management and Information Technology in the Dig – Challenges and Perspectives
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29 sep 2022
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Green Marketing in Emerging Markets: Strategic and Operational Perspectives
Editat de Chipo Mukonza et al.
19 aug 2022
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Understanding the Higher Education Market in Africa
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Strategic Marketing of Higher Education in Africa
Editat de Emmanuel Mogaji et al.
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Higher Education Marketing in Africa: Explorations into Student Choice
Editat de Emmanuel Mogaji et al.
21 mai 2021
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Brand Management: An Introduction through Storytelling
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Emotional Appeals in Advertising Banking Services
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