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Emotion and Reason in Consumer Behavior de Arjun Chaudhuri

Emotion and Reason in Consumer Behavior

Autor Arjun Chaudhuri
en Limba Engleză Hardback – 9 ian 2006
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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Specificații

ISBN-13: 9780750679763
ISBN-10: 075067976X
Pagini: 182
Ilustrații: 1, black & white illustrations
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.36 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Graduate and advanced undergraduate students in consumer behavior courses; academics specializing in consumer behavior

Cuprins

Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.

Descriere

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.