In this crucial contribution to current debates, Natalie Darko exposes the misconception that health research and health services are equally effective for all and highlights their failures in reaching Black and Minority Ethnic (BAME) groups. Drawing on case studies, this book presents essential examples of culturally tailored recruitment, engagement and partnerships with BAME groups in research and public engagement. Drawing attention to the organisational, structural and cultural barriers that prevent access for BAME groups, this important book exposes the practices within health research, clinical practice, commissioning and health services that perpetuate the stereotyping of BAME groups as 'hard to reach'.