Engaging Diverse College Alumni: The Essential Guide to Fundraising
Autor Marybeth Gasman, Nelson Bowman IIIen Limba Engleză Paperback – 6 feb 2013
Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid.
This practical guide includes:
- A Comprehensive Overview of Diverse Cultures—use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities.
- Practical Recommendations—data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference.
- Best Practices and Innovative Approaches—interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid.
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Taylor & Francis – 6 feb 2013 | 337.74 lei 6-8 săpt. | |
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Specificații
ISBN-13: 9780415892759
ISBN-10: 0415892759
Pagini: 176
Ilustrații: 2 black & white tables
Dimensiuni: 129 x 198 x 10 mm
Greutate: 0.18 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415892759
Pagini: 176
Ilustrații: 2 black & white tables
Dimensiuni: 129 x 198 x 10 mm
Greutate: 0.18 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional Practice & DevelopmentCuprins
Acknowledgments
Chapter One: Introduction
Chapter Two: African American Philanthropy and Alumni: "Uplifting the Race"
Chapter Three: Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"
Chapter Four: Latino Philanthropy and Alumni: "Elevating Culture and Family"
Chapter Five: Native American Philanthropy and Alumni: "Community over Individual"
Chapter Six: A Conversation with Advancement Staff at Majority Institutions
Chapter Seven: A Conversation with Alumni of Color
Chapter Eight: Model Programs for Alumni of Color
Chapter Nine: Mistakes to Avoid
Best Practices and Concluding Thoughts
Strategies at a Glance
Appendices
References
Supplementary Bibliography
Index
Chapter One: Introduction
Chapter Two: African American Philanthropy and Alumni: "Uplifting the Race"
Chapter Three: Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"
Chapter Four: Latino Philanthropy and Alumni: "Elevating Culture and Family"
Chapter Five: Native American Philanthropy and Alumni: "Community over Individual"
Chapter Six: A Conversation with Advancement Staff at Majority Institutions
Chapter Seven: A Conversation with Alumni of Color
Chapter Eight: Model Programs for Alumni of Color
Chapter Nine: Mistakes to Avoid
Best Practices and Concluding Thoughts
Strategies at a Glance
Appendices
References
Supplementary Bibliography
Index
Notă biografică
Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania, USA.
Nelson Bowman III is Executive Director of Development at Prairie View A&M University, USA.
Nelson Bowman III is Executive Director of Development at Prairie View A&M University, USA.
Recenzii
"This research duo has created another collaborative success, not only adding to the base of new knowledge in the philanthropy field, but also providing a practical how-to guide for putting that information into practice. From in-depth interviews to broad longitudinal surveys, this book explores some of the biggest issues about changing demographics facing development officers today. Gasman and Bowman have not only outlined timely topics associated with fundraising in today’s environment, but they have also presented a full array of tools for addressing them."
Damon Cates, Associate Vice President of Institutional Advancement, University of Chicago
Damon Cates, Associate Vice President of Institutional Advancement, University of Chicago
Descriere
To help move fundraising staff away from a "one size fits all" approach, this book provides a comprehensive overview of philanthropy in diverse cultures, including Latinos, African Americans, Native Americans, and Asian Americans.