Enterprise-Wide Strategic Management: Achieving Sustainable Success through Leadership, Strategies, and Value Creation
Autor David L. Raineyen Limba Engleză Hardback – 2 dec 2009
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Specificații
ISBN-13: 9780521769808
ISBN-10: 0521769809
Pagini: 526
Ilustrații: 17 tables
Dimensiuni: 180 x 255 x 30 mm
Greutate: 1.18 kg
Ediția:New.
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
ISBN-10: 0521769809
Pagini: 526
Ilustrații: 17 tables
Dimensiuni: 180 x 255 x 30 mm
Greutate: 1.18 kg
Ediția:New.
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
Cuprins
List of figures; List of tables; List of boxes; List of abbreviations; Introduction; Part I. Context: Laying the Foundation and the Underpinnings of ESM: 1. Enterprise-wide strategic management: underpinning and context; 2. Strategic management: historical aspects and contemporary perspectives; 3. Enterprise-wide strategic leadership: creating value and sustainable success; 4. The business environment: a global perspective on leading change; 5. Market spaces: the intersection of the economic and business forces; Part II. Constructs: Strategic Management Process and Essential Elements: 6. Strategic management framework and strategic analysis; 7. Strategic management: strategic formulation - options, mission statements and objectives; 8. Strategy formulation - business strategies and action plans; 9. Strategic implementation and execution; 10. Reflections and concluding comments; Index.
Notă biografică
Descriere
A fresh, holistic approach to strategic management in the modern business environment.