Cantitate/Preț
Produs

Enterprise-Wide Strategic Management: Achieving Sustainable Success through Leadership, Strategies, and Value Creation

Autor David L. Rainey
en Limba Engleză Hardback – 2 dec 2009
In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. Enterprise-wide Strategic Management is a leading-edge work that shows how business leaders can take better advantage of their opportunities by taking a broader perspective of the world in which they operate. David Rainey advocates a holistic approach to the business environment, arguing that managers must work with all stakeholders, both internal and external, to create long-term success. Including numerous case studies featuring global corporations and small- and medium-sized enterprises (SMEs), the book provides guidance and support in formulating, developing, and implementing business strategies and action plans. It also includes advice on how to develop and deploy strategic management systems, management constructs, and organizational structures. This gives executives, strategic leaders, professionals, and practitioners the tools they need to create value and achieve sustainable success.
Citește tot Restrânge

Preț: 64090 lei

Preț vechi: 72011 lei
-11% Nou

Puncte Express: 961

Preț estimativ în valută:
12265 12654$ 10381£

Carte tipărită la comandă

Livrare economică 05-19 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780521769808
ISBN-10: 0521769809
Pagini: 526
Ilustrații: 17 tables
Dimensiuni: 180 x 255 x 30 mm
Greutate: 1.18 kg
Ediția:New.
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom

Cuprins

List of figures; List of tables; List of boxes; List of abbreviations; Introduction; Part I. Context: Laying the Foundation and the Underpinnings of ESM: 1. Enterprise-wide strategic management: underpinning and context; 2. Strategic management: historical aspects and contemporary perspectives; 3. Enterprise-wide strategic leadership: creating value and sustainable success; 4. The business environment: a global perspective on leading change; 5. Market spaces: the intersection of the economic and business forces; Part II. Constructs: Strategic Management Process and Essential Elements: 6. Strategic management framework and strategic analysis; 7. Strategic management: strategic formulation - options, mission statements and objectives; 8. Strategy formulation - business strategies and action plans; 9. Strategic implementation and execution; 10. Reflections and concluding comments; Index.

Notă biografică


Descriere

A fresh, holistic approach to strategic management in the modern business environment.