Strategy Safari: A Guided Tour Through the Wilds of Strategic Mangament
Autor Henry Mintzberg, Bruce Ahlstrand, Joseph Lampelen Limba Engleză Paperback – 31 mai 2005
"Strategy Safari" makes sense of a field that often seems to make no sense. Mintzberg, Ahlstrand, and Lampel pair their sweeping vision of strategy making with an authoritative catalog in which they identify ten schools of strategy that have emerged over the past four decades. Why struggle through the vast, confusing terrain of strategy formation? With clarity and depth, "Strategy Safari" maps the strategic landscape and facilitates intelligent, informed strategy formation.
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Specificații
ISBN-13: 9780743270571
ISBN-10: 0743270576
Pagini: 416
Dimensiuni: 156 x 228 x 26 mm
Greutate: 0.45 kg
Ediția:Reprint
Editura: Free Press
ISBN-10: 0743270576
Pagini: 416
Dimensiuni: 156 x 228 x 26 mm
Greutate: 0.45 kg
Ediția:Reprint
Editura: Free Press
Descriere
This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management. The result is a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun.
Notă biografică
Henry Mintzberg is the author of several seminal books, including The Nature of Managerial Work, The Rise and Fall of Strategic Planning, and Managers Not MBAs. He is Cleghorn Professor of Management Studies at McGill University.
Cuprins
Contents
Embarkation
1 "And Over Here, Ladies and Gentlemen:
The Strategic Management Beast"
2 The Design School
Strategy Formation as a Process of Conception
3 The Planning School
Strategy Formation as a Formal Process
4 The Positioning School
Strategy Formation as an Analytical Process
5 The Entrepreneurial School
Strategy Formation as a Visionary Process
6 The Cognitive School
Strategy Formation as a Mental Process
7 The Learning School
Strategy Formation as an Emergent Process
8 The Power School
Strategy Formation as a Process of Negotiation
9 The Cultural School
Strategy Formation as a Collective Process
10 The Environmental School
Strategy Formation as a Reactive Process
11 The Configuration School
Strategy Formation as a Process of Transformation
12 "Hang On, Ladies and Gentlemen,
You Have Yet to Meet the Whole Beast"
References
Index