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Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation de Hans Kaufmann

Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation

Editat de Hans Kaufmann Autor S M Riad Shams
en Limba Engleză Hardback – 26 oct 2015
Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.
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Specificații

ISBN-13: 9781137479747
ISBN-10: 1137479744
Pagini: 268
Ilustrații: XIX, 268 p.
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.49 kg
Ediția:1st ed. 2016
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Notă biografică

Hans Ruediger Kaufmann is Professor of Marketing at the University of Nicosia, Cyprus, and Visiting Professor at the International Business School, Vilnius University, Lithuania. He was previously President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.

Riad Shams is Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.