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Entrepreneurial Journalism: How to go it alone and launch your dream digital project de Paul Marsden

Entrepreneurial Journalism: How to go it alone and launch your dream digital project

Autor Paul Marsden
en Limba Engleză Paperback – 19 ian 2017
Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.
Topics include:
• advice on launching digital start-ups;
• how to use key analytics to track and focus readership;
• engaging with mobile journalism by utilising smartphone and app technology;
• developing revenue streams that can make digital journalism sustainable;
• legal and ethical dilemmas faced in a modern newsroom;
• the challenges of producing news for mobile readers.
The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.
Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.
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Specificații

ISBN-13: 9781138190368
ISBN-10: 1138190365
Pagini: 196
Ilustrații: 7 Line drawings, black and white; 30 Halftones, black and white; 2 Tables, black and white; 37 Illustrations, black and white
Dimensiuni: 156 x 234 x 11 mm
Greutate: 0.28 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

List of illustrations
List of contributors
Acknowledgements
Introduction
1 What is news and what is journalism in 2016?
Rebecca Whittington and Catherine O’Connor
2 The business of journalism
With Andrew Youde
3 Innovation
4 Building your idea
5 Being an entrepreneurial journalist
With Wayne Bailey
6 Starting your website and writing online
7 Engaging, measuring and reacting to your audience
8 Your smartphone as your best reporting tool
With Lindsay Eastwood
9 Using social media to promote your work
10 The boundaries you must not cross and remaining ethical
in the journalistic Wild West
With Nigel Green
Index

Recenzii

Kelly Toughill, University of King’s College, Halifax, Canada – ‘It is comprehensive. It hits all of the major points of contemporary production and sustainability…We need a new text for the first-year course (Foundations of Journalism – Module in Journalism Economics). Nothing out there is adequate. This might work well. We also need a good text on entrepreneurial journalism for our graduate program.’
Sue Greenwood, Staffordshire University, UK – ‘The focus on practical skills and advice is the strongest element in making this a book students will want to use… The focus on case studies makes for a more accessible book and delivers a much broader range of voices and experiences for students to learn from… Including freelancing as entrepreneurialism is a strength… I would recommend that it was made available to my students as supplementary reading.’
Tim Dunlop, Centre for Advancing Journalism, University of Melbourne, Australia – ‘Sounds like a good, basic intro to some important issues, including the use of tech in performing journalism. The interviews with people like Jeff Jarvis could be valuable… I would say that the real weakness here is that the material is likely to be very dated by the time of publication and that there is not nearly enough attention to social media.’

Descriere

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships, the book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism, the second half of the book then focuses on practice guidance on how to work successfully online.
Topics include:
  • advice on launching digital start-ups
  • how to use key analytics to track and focus readership
  • engaging with mobile journalism by utilising the smartphone and app technology
  • developing revenue streams that can make digital journalism sustainable
  • legal and ethical dilemmas faced in a modern newsroom and
  • the challenges of producing news for mobile readers.
Alongside this, leading figures from the BBC, Google and The Guardian, as well as some of Britain’s best entrepreneurial reporters, offer their advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.
This is an invaluable resource for both practising journalists and students of journalism.