Cantitate/Preț
Produs
Total produse
Vezi coșul
Entrepreneurial Management in Small Firms de Ian Chaston

Entrepreneurial Management in Small Firms

Autor Ian Chaston
en Limba Engleză Paperback – 2 noi 2009
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.
 
The text:
- Includes a dedicated chapter on social entrepreneurship and family firms
- Explores issues of Ethics and Corporate Social Responsibility
- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.
- Learning features including learning aims, summaries, points for discussion, and further reading.
- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.


Citește tot Restrânge

Preț: 38003 lei

Preț vechi: 48721 lei
-22% Nou

Puncte Express: 570
Preț estimativ în valută:
7273€ • 7555$ • 6041£

Carte tipărită la comandă

Livrare economică 01-15 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781848600256
ISBN-10: 1848600259
Pagini: 272
Dimensiuni: 170 x 242 x 24 mm
Greutate: 0.48 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Recenzii

Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context … a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studies
Professor Pauric McGowan
Director of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster

This textbook carefully examines how small businesses identify new entrepreneurial opportunities, undertake effective market research, develop new products and launch them into the market successfully with appropriate marketing strategies...Undoubtably the author has made an effort to arouse the entrepreneurial enthusiasm of business school students in their future careers. In addition they will be convinced that the abstract theoretical concpets in the book are actually adapted by different industrial sectors in the real worlds
Jinmin Wang
The International Journal of Entrepreneurship and Innovation

Cuprins

Entrepreneurs
Planning
Opportunity Research
Growth, Chasms and Money
Market Assessment
Internal Capability
Strategy and Culture
Entrepreneurial Innovation
Entrepreneurial Promotion
Pricing and Distribution
Family and Social Entrepreneurship
21st Century Entrepreneurs

Notă biografică

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School¿s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.

Descriere

Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.