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The Technological Entrepreneur's Playbook de Ian Chaston

The Technological Entrepreneur's Playbook

Autor Ian Chaston
en Limba Engleză Paperback – 7 mai 2017
Benefit exists in identifying the managerial guidelines that can be of assistance in ensuring the success of technological entrepreneurship projects in both start-ups and existing businesses. This book provides such guidance.
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Specificații

ISBN-13: 9781631578403
ISBN-10: 1631578405
Pagini: 196
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.27 kg
Editura: Business Expert Press

Notă biografică

Ian Chaston is a professor at Auckland University Business School in New Zealand. Prior to this appointment he was a professor at the University of Plymouth in the UK and has been a visiting professor in universities in Germany, New Zealand, Peru, Vietnam, and elsewhere in the UK. His primary research interests are entrepreneurship, marketing, and small business management. He has published over 20 texts and in excess of 100 academic journal and conference proceedings articles. Prior to entering academia, Ian worked in brand management and advertising in both the United States and the UK.