Entrepreneurial Vision: A Guide for Charting and Implementing the Visioning Process: Classroom Companion: Business
Autor Susan E. Reid, Charles B. Crawforden Limba Engleză Paperback – 30 iun 2023
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Specificații
ISBN-13: 9783030778057
ISBN-10: 3030778053
Pagini: 411
Ilustrații: XVIII, 411 p. 210 illus., 192 illus. in color.
Dimensiuni: 155 x 235 x 27 mm
Greutate: 0.6 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Springer
Seria Classroom Companion: Business
Locul publicării:Cham, Switzerland
ISBN-10: 3030778053
Pagini: 411
Ilustrații: XVIII, 411 p. 210 illus., 192 illus. in color.
Dimensiuni: 155 x 235 x 27 mm
Greutate: 0.6 kg
Ediția:1st ed. 2022
Editura: Springer International Publishing
Colecția Springer
Seria Classroom Companion: Business
Locul publicării:Cham, Switzerland
Cuprins
Chapter 1: The Entrepreneurial Vision Imperative.- Chapter 2. Understanding Entrepreneurial Vision.- Chapter 3. The motivational roots of entrepreneurial vision.- Chapter 4. Measuring Entrepreneurial Motivation.- Chapter 5. Vision Frameworks based on Motivation.- Chapter 6. Creating Context through Networks: The Role of Early Advisors.- Chapter 7. Creating Context through Networks: Building the Entrepreneurial Team.- Chapter 8. Creating Vision Context through Market Insights: Deep Diving an Industry.- Chapter 9. Creating Market Vision Context: Proactive Market Orientation.- Chapter 10. Creating Market Vision Context: Using Market Learning Tools.- Chapter 11. Market Vision Creation.- Chapter 12. Technology Vision Creation.- Chapter 13. Crafting the Vision Statement.- Chapter 14. Determining the Market Niche Beachhead for Testing your Vision.- Chapter 15. Concept Testing.- Chapter 16. Refining the Vision’s Value-add and Value Proposition- Chapter 17. Willingness-to-Adopt (‘WTA’) Testing.- Chapter 18. Developing your Financial Vision.- Chapter 19. Communicating Your Vision.- Chapter 20. Conclusion: Bringing Your Vision to Life.
Notă biografică
Susan E. Reid is a retired Professor of Marketing and Entrepreneurship at the Williams School of Business, Bishop’s University. Her teaching and research interests lie at the intersection of marketing, innovation, and entrepreneurship, with an in-depth focus on the topic of vision. Susan has published in refereed journals including: Journal of Product Innovation Management, Industrial Marketing Management, Technological Forecasting and Social Change, R&D Management, Journal of Consumer Marketing, World Development, Business History, and International Journal of Technology Marketing. She has been associated to the Canada Research Chair on the Management of Technology; held grants through the Canadian Foundation for Innovation, SSHRC, FQRSC, FQRNT, and MELS; and has more than 25 years of experience working and consulting for the biopharma, nanotech, and aviation sectors. She has been a keynote speaker locally and internationally, including on the topic of the Power ofEntrepreneurial Vision, and was a contributor to Forbes.com. In 2019, she won the Business Division Teaching Award at Bishop’s University and the 2019 Dean’s Award for Distinguished Contributions to Scholarly Activity and Research. She, along with her husband and co-author Charles, is the co-founder of Domaine Pinnacle, a pioneering Canadian producer of craft ciders and spirits.
Susan holds a Bachelor of Science degree from Queen’s University, an MBA from McGill University, and a PhD from Concordia University’s John Molson School of Business.
Charles B. Crawford is an experienced entrepreneur who has spearheaded the start-up, launch, and development of several high-growth companies. He, along with his wife and co-author Susan, is a co-founder of Domaine Pinnacle, a family-owned apple farm that they built into an award winning producer of ice cider and craft spirits, sold in over 60 countries worldwide. Prior to co-founding Domaine Pinnacle, he worked forseveral multi-national companies and was a consultant and entrepreneur with experience in the technology, communications, airline, pharmaceutical, and consumer products industries. He is currently an associate professor at the Université de Sherbrooke, where he teaches entrepreneurship. He is actively involved in several non-profit organizations providing mentoring and incubation services to XVIII aspiring young entrepreneurs. His research focuses on entrepreneurial teams, ecosystems, and strategic alliances.
Charles holds a Bachelor of Science degree from Concordia University, an MBA from The Ivey School of Business (Western), and a Doctorate in Business Administration from Athabasca University.
Susan holds a Bachelor of Science degree from Queen’s University, an MBA from McGill University, and a PhD from Concordia University’s John Molson School of Business.
Charles B. Crawford is an experienced entrepreneur who has spearheaded the start-up, launch, and development of several high-growth companies. He, along with his wife and co-author Susan, is a co-founder of Domaine Pinnacle, a family-owned apple farm that they built into an award winning producer of ice cider and craft spirits, sold in over 60 countries worldwide. Prior to co-founding Domaine Pinnacle, he worked forseveral multi-national companies and was a consultant and entrepreneur with experience in the technology, communications, airline, pharmaceutical, and consumer products industries. He is currently an associate professor at the Université de Sherbrooke, where he teaches entrepreneurship. He is actively involved in several non-profit organizations providing mentoring and incubation services to XVIII aspiring young entrepreneurs. His research focuses on entrepreneurial teams, ecosystems, and strategic alliances.
Charles holds a Bachelor of Science degree from Concordia University, an MBA from The Ivey School of Business (Western), and a Doctorate in Business Administration from Athabasca University.
Textul de pe ultima copertă
While many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.
Caracteristici
Presents a how-to for entrepreneurial visioning in a straight-forward and logical way Enriches understanding of what entrepreneurial vision is and how to achieve it Provides clear examples to illustrate the entrepreneurial visioning process, as detailed by the authors, from A-to-Z Provides worksheets to help students and entrepreneurs gain hands-on experience moving through the entrepreneurial visioning process