Entrepreneurship and Small Business: Start-up, Growth and Maturity
Autor Paul Burnsen Limba Engleză Paperback – 14 oct 2021
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Specificații
ISBN-13: 9781352012491
ISBN-10: 1352012499
Pagini: 584
Dimensiuni: 210 x 279 x 29 mm
Greutate: 1.41 kg
Ediția:5th ed. 2022
Editura: Macmillan Education UK
Colecția Red Globe Press
Locul publicării:London, United Kingdom
ISBN-10: 1352012499
Pagini: 584
Dimensiuni: 210 x 279 x 29 mm
Greutate: 1.41 kg
Ediția:5th ed. 2022
Editura: Macmillan Education UK
Colecția Red Globe Press
Locul publicării:London, United Kingdom
Descriere
This
bestselling
text
provides
students
with
a
comprehensive
introduction
to
entrepreneurship.
Thoroughly
updated
with
new
case
studies
and
video
features,
the
new
edition
combines
an
international
outlook
and
theoretical
depth
with
good
management
practice,
providing
a
complete
guide
to
the
life-cycle
of
a
business
from
start-up
to
maturity.
Cuprins
PART
1
ENTREPRENEURSHIP.-
1.
Entrepreneurship:
The
social
and
business
revolution.-
2.
The
economics
of
entrepreneurship
and
public
policy.-
3.
The
entrepreneurial
mind-set.-
4.
Recognizing
business
opportunities.-
5.
Researching
business
ideas.-
PART
2
START-UP.-
6.
Lean
methodologies
and
business
model
frameworks.-
7.
Developing
the
business
model.-
8.
Market
segments
and
value
propositions.-
9.
Developing
the
marketing
mix.-
10.
Sales
and
marketing
communications.-
11.
Setting
the
legal
foundations.-
12.
Developing
the
operations
plan.-
13.
Managing
risk.-
14.
Recruiting
and
managing
people.-
15.
Financial
forecasting
and
control.-
PART
3
GROWTH.-
16.
From
entrepreneur
to
leader.-
17.
Developing
strategy
and
the
business
plan.-
18.
Scaling
and
growth
strategies.-
19.
Financing
the
business.-
PART
4
MATURITY.-
20.
Maturity:
Success
and
failure.-
21.
Family
business.-
22.
Corporate
entrepreneurship
and
intrapreneurs.
Notă biografică
Paul
Burns
is
Emeritus
Professor
of
Entrepreneurship
at
the
University
of
Bedfordshire
Business
School,
UK.
He
has
been
Pro
Vice
Chancellor
and
for
10
years
was
Dean
of
the
Business
School,
stepping
down
in
2011.
Over
his
40-year
career
he
has
been
an
academic,
an
accountant
and
an
entrepreneur
–
giving
him
unrivalled
academic
and
practical
insight
into
the
entrepreneurial
process.
As
well
as
launching
and
running
his
own
business,
he
has
helped
develop
hundreds
of
business
plans
and
has
worked
with
entrepreneurs,
small
firms
and
their
advisors,
helping
launch
successful
businesses.
Textul de pe ultima copertă
Why
do
some
small
businesses
succeed
while
others
fall
at
the
first
hurdle?
How
can
you
develop
an
entrepreneurial
mindset
to
work
through
challenges,
achieve
your
goals
and
see
your
enterprise
thrive?
This
new
edition
of
the
market-leading
textbook
by
Paul
Burns
offers
an
unrivalled
holistic
introduction
to
the
field
of
entrepreneurship
and
valuable
guidance
for
budding
entrepreneurs
looking
to
launch
their
own
small
business.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs.
Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs.
Entrepreneurship
and
Small
Businesswill
help
you
to:
- Learn what makes entrepreneurs tick with brand newGet into the Mindsetvideo interviews and an exploration of entrepreneuial character traits
- Seamlessly incorporate multimedia content into your learning with the newDigital Linksplatform accessed via your smart device
- Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic
- Grasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries
- Ensure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.
This
is
the
ideal
textbook
for
students
taking
undergraduate
and
postgraduate
Entrepreneurship
or
Small
Business
Management
courses,
as
well
as
for
MBA
students.
Visit the companion website at www.macmillanihe.com/companion/Burns-ESB-5e/ to access a wealth of resources to support your learning, including video interviews with successful entrepreneurs, bonus case studies, a comprehensive test-bank of multiple choice questions and more.
Visit the companion website at www.macmillanihe.com/companion/Burns-ESB-5e/ to access a wealth of resources to support your learning, including video interviews with successful entrepreneurs, bonus case studies, a comprehensive test-bank of multiple choice questions and more.
Caracteristici
- A broad international scope, drawing on case studies, theory and interviews from around the world
- Students can access theDigital Linksplatform on their smart device and seamlessly move back and forth between the book's discussion and multimedia content that reinforces and deepens their understanding
- Written in Paul Burns' signature accessible and engaging style, allowing students to find their footing without sacrificing critical academic analysis
- Fully updated with discussion of the ongoing impact of COVID-19 on small businesses, preparing students and budding entrepreneurs for an altered and challenging business landscape
- A new chapter on the entrepreneurial mindset, as well asGet into the Mindsetvideos on the companion website, combine to give students an unrivalled insight into the character traits and motivations of successful entrepreneurs
new_to_this_edition
- New and updated case studies and examples from an even wider range of industries and countries
- Wide coverage of the entrepreneurial mind-set, combining insights from research on character traits, ideation and cognitive theory, giving students insights into how successful entrepreneurs approach their business
- Brand new chapters on lean methodologies and business model frameworks, and on recruiting and people management