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Entrepreneurship, Business and Economics - Vol. 1: Proceedings of the 15th Eurasia Business and Economics Society Conference de Mehmet Huseyin Bilgin

Entrepreneurship, Business and Economics - Vol. 1: Proceedings of the 15th Eurasia Business and Economics Society Conference: Eurasian Studies in Business and Economics, cartea 3/1

Editat de Mehmet Huseyin Bilgin, Hakan Danis
en Limba Engleză Paperback – 25 apr 2018
This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry. The first partdeals with topics ranging from entrepreneurial intentions, socialentrepreneurship and technological entrepreneurship to EU policies such as the 7thFramework program. Bridging the themes, the second part on Human Resources andGeneral Management deals with human capital issues, labor force education,employer branding and aligning HR practices to knowledge management outcomes. Thethird part in particular concentrates on the tourism industry in exploringinnovative marketing strategies, WEB 2.0 Challenges, tourism productinnovation, and success in international markets.
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Specificații

ISBN-13: 9783319801735
ISBN-10: 3319801732
Ilustrații: XVI, 588 p. 120 illus., 48 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.84 kg
Ediția:Softcover reprint of the original 1st ed. 2016
Editura: Springer International Publishing
Colecția Springer
Seria Eurasian Studies in Business and Economics

Locul publicării:Cham, Switzerland

Cuprins

Entrepreneurship and Small and Medium-sized Enterprises.- Human Resources.- Management.- Marketing and Tourism.

Textul de pe ultima copertă

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

Caracteristici

Presents latest research findings in entrepreneurship and small business with a special focus on social, technological and strategic entrepreneurship Concentrates on Tourism sector across the world Discusses challenges faced on theoretical and policy levels