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Entrepreneurship for Rural Start-ups: Lessons and Guidance for New Venture Creation de Gloria Jiménez-Marín

Entrepreneurship for Rural Start-ups: Lessons and Guidance for New Venture Creation: Routledge Focus on Business and Management

Editat de Gloria Jiménez-Marín, Alejandro López Rodríguez, Miguel Torres García, José Guadix Martín
en Limba Engleză Paperback – 26 sep 2022
Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources.
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  Taylor & Francis – 26 sep 2022 15299 lei  3-5 săpt. +845 lei  7-13 zile
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Specificații

ISBN-13: 9780367522698
ISBN-10: 0367522691
Pagini: 100
Dimensiuni: 138 x 216 x 5 mm
Greutate: 0.22 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Focus on Business and Management

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

Part I. Basic Principles for Successful Rural Entrepreneurship. 1. First Steps: understanding the start-ups ecosystem Ignacio Morales Conde, José L. Córdoba Leiva and Susan Giesecke. 2. Where is the money? Funding and finances Félix Jiménez-Naharro, María Mar González-Zamora and Tom Horsey. 3. How Do I sell it? Marketing and Communication Fundamentals Gloria Jiménez-Marín and Marta Domínguez de la Concha-Castañeda.4. Business development and day to day operations Rodrigo Elías Zambrano and Javier Domingo Morales. 5. Assembling a tech-team Emilio Solís and Álvaro Pareja. 6. Legal tips for newcomers Víctor López and Ricardo San Martín. 7. Dealing (and working) with large companies Óscar Carreras and Patricia Hernanz. Part II. Entrepreneurship with Rural Start-ups. 8. Spain Coordinated by Patricia López Trabajo. 9. USA Coordinated by Susan Giesecke. 10. Portugal Coordinated by Patricia Margarida Farias Coelho. 11. Latin America (Peru and Brazil) Coordinated by Patricia M. Farias Coelho and Mónica Reyes. 12. United Kingdom Coordinated by Irene García Medina.

Notă biografică

Gloria Jiménez-Marín is Professor in the Audiovisual Communication and Advertising Department at the University of Seville, Spain.
Alejandro López Rodríguez is an Entrepreneur and CEO of 360º Heritage, Spain.
Miguel Torres García is Director of Knowledge Transfer and Entrepreneurship in University of Seville, Spain.
José Guadix Martín is Professor of Business Organisation and Vice-Rector of Technology Transfer at the University of Seville, Spain.

Descriere

Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources.