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Entrepreneurship for the Creative and Cultural Industries: Discovering the Creative Industries

Autor Bonita M. Kolb
en Limba Engleză Hardback – 7 apr 2020
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.
Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.
This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.
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Specificații

ISBN-13: 9780367419721
ISBN-10: 0367419726
Pagini: 258
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.5 kg
Ediția:Nouă
Editura: Taylor & Francis
Colecția Routledge
Seria Discovering the Creative Industries

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Cuprins

Introduction Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting and Branding the Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for Growth

Notă biografică

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming
College, USA.

Descriere

This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector.