Entrepreneurship for the Rest of Us: How to Create Innovation and Opportunity Everywhere
Autor Paul B. Brownen Limba Engleză Hardback – 19 dec 2016
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Specificații
ISBN-13: 9781629560557
ISBN-10: 1629560553
Pagini: 174
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.44 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1629560553
Pagini: 174
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.44 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional and Professional Practice & DevelopmentCuprins
Chapter 1 How This Book Can Help You, Chapter 2 How the Best Entrepreneurs Think, Chapter 3 Always Start with a Market Need (And Not the Great Idea), Chapter 4 The Secret of Marketing? Compete Differently, Chapter 5 Don’t Set Out to Become Rich, Chapter 6 You Need Less Money Than You Think, Chapter 7 Building the Team, Chapter 8 How the Most Successful People Turn Obstacles into Assets, Chapter 9 Getting Motivated and Staying Motivated for the Long Haul, Afterword Being an Entrepreneur Is Less Scary Than You Think, Acknowledgments, Notes, Index, About the Author
Descriere
Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.