Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
Autor Andrea Coville, Paul B. Brownen Limba Engleză Hardback – 3 apr 2014
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Specificații
ISBN-13: 9781937134822
ISBN-10: 1937134822
Pagini: 194
Ilustrații: B&W illustrations, charts, tables
Dimensiuni: 138 x 216 x 20 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1937134822
Pagini: 194
Ilustrații: B&W illustrations, charts, tables
Dimensiuni: 138 x 216 x 20 mm
Greutate: 0.39 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Professional and Professional Practice & DevelopmentCuprins
Executive Summary, 1 Are You Relevant?, 2 Everything Is Personal, 3 Dimensions of Relevance (I): Quantitative, 4 Dimensions of Relevance (II): Qualitative, 5 Dimensions of Relevance (III): Circumstances, 6 Why Are We Making This Effort?, 7 How to Become (and Stay) Relevant, 8 Relevance and Innovation, 9 How to Become Irrelevant, 10 How to Regain Relevance, Conclusion: Final Takeaways, Appendix: Organizational Relevance: Frameworks and Profiles, Endnotes, Index, About the Author
Descriere
Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn