This book will enable a reader to develop an understanding of a few, finite and constant theories that apply to both virtual and brick and mortar business entities and theories about the ever changing operating and future prospects environment that affects a single specific business entity, how they connect and combine and where to apply them in practice. 'Entrepreneurship: Mastering ABC of business is aimed at those thinking of starting a business, small business owner/managers, students and graduates. Aaron Dendero is a well-informed individual who believes the combination of widely accepted academic theories with real world practical life experiences are essential if an individual is to change, adapt, survive and thrive in today's extremely competitive and highly intellectual world. He has electrical engineering, information technology and supply chain management, academic and professional backgrounds respectively. His main areas of interest are employment, entrepreneurship and technology.