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Entrepreneurship: Managing New Ventures de Safal Batra

Entrepreneurship: Managing New Ventures

Autor Safal Batra
en Limba Engleză Paperback – 13 sep 2022
Entrepreneurship: Managing New Ventures captures the concepts and insights that would equip aspiring and working entrepreneurs with necessary expertise required for starting and running their ventures. The author strikes a balance between theory and practice while being as concise and lucid in approach as possible. The book includes more than hundred real-life examples of start-ups from India. It discusses all aspects of starting a venture— including but not limited to idea generation, market validation, team building, fundraising, product marketing and customer out-reach and engagement.

This textbook will be useful to MBA students, executive education participants and readers interested in entrepreneurship.
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Specificații

ISBN-13: 9789354792014
ISBN-10: 9354792014
Pagini: 276
Dimensiuni: 184 x 241 mm
Greutate: 0.55 kg
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Pvt. Ltd
Locul publicării:New Delhi, India

Cuprins

List of Abbreviations
Foreword by Niharika Vohra
Acknowledgements
Introduction to the Book
Are You an Entrepreneur?
What’s Your Idea?
What’s Your Strategy?
Managing Team Members
Raising and Managing Finances
Managing Customers
Managing Operations and Legalities
Managing Growth
Managing Self and Well-being
Annexures
Stories of Real-Life Entrepreneurs: The Evolution of Indian Unicorns
Index

Notă biografică

Safal Batra is an associate professor in the area of Strategic Management and Entrepreneurship at the Indian Institute of Management Kashipur. He completed his masters from IIM Calcutta and doctorate from IIM Ahmedabad. His dissertation, exploring innovation in small businesses, was conferred the IFCI best thesis award at IIM Ahmedabad. Prof Batra teaches core courses in Entrepreneurship and Strategic Management in the Full-time MBA, Executive-MBA program and PhD programs. He has designed and delivered many MDPs on Strategic Leadership and Management for working executives and entrepreneurs. He is also the managing director of the "Foundation for Innovation and Entrepreneurship Development" - the entrepreneurship incubation centre at IIM Kashipur. His current research interests include entrepreneurial personality and cognition, performance of small businesses, and family business management. His research work has been published in some of the top journals of entrepreneurship and management - including International Small Business Journal, Small Business Economics, Journal of Knowledge Management, Australian Journal of Management, and Journal of Entrepreneurship, among others. He has been on the editorial board of New England Journal of Entrepreneurship. His research paper titled - ¿The seeds of legitimacy: Why some new ventures are more desirable than others¿, presented at the Southwest Academy of Management, was awarded the McGrawHill Distinguished Paper Award. He has completed a faculty development program at the Wharton Business School, was a visiting Fellow at the National Taiwan University of Science and Technology in 2018, and was the Indian representative for the Global Representatives workshop at the Academy of Management conference held in Orlando in 2013.

Descriere

A comprehensive textbook that provides a fundamental framework for understanding the theory, processes and practice of entrepreneurship.