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Entrepreneurship: Context, Vision and Planning

Autor John Legge, Kevin Hindle
en Limba Engleză Paperback – 4 mai 2004
Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics. This innovative and unique text includes: - An ethical emphasis illustrating the many social benefits of a successful business. - A technological awareness due to a large number of computer and hi-tech industry examples. - A chapter debating the future of entrepreneurship. - Guidance on how to develop a successful business plan. Author Biographies: John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology. Visit the companion website at: www.palgrave.com/business/legge which includes: - Comprehensive teaching guide. - Powerpoint slide presentation for a 12 lecture course. - Testbank comprising of over 100 short answer questions (with answers). - Downloadable student workbook. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/legge/
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Specificații

ISBN-13: 9781403901606
ISBN-10: 1403901600
Pagini: 432
Dimensiuni: 189 x 246 x 22 mm
Greutate: 0.69 kg
Ediția:2004
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Caracteristici

The authors demonstrate the importance of entrepreneurship and show how it is relevant to history, economics, law, politics and technology

Notă biografică

JOHN LEGGE teaches at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.

Cuprins

Foreword Introduction Perspectives on Entrepreneurship Entrepreneurs in Society Entrepreneurs and Cycles The Entrepreneurial Business Plan Proving the Business ConceptCreating the Business Model The Legal Environment The Role of Governments Entrepreneurship in Corporations The Entrepreneurial Financial Model Preparing the Business Plan Investment and Investors Beyond 'How To': Key Issues in Understanding Entrepreneurship Bibliography Index.