Cantitate/Preț
Produs
Total produse
Vezi coșul
Innovation Management: Effective strategy and implementation de Keith Goffin

Innovation Management: Effective strategy and implementation

Autor Keith Goffin, Rick Mitchell
en Limba Engleză Paperback – 3 noi 2016
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.

This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.

New to this Edition:
- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management
- 86 international case studies that illustrate both the theory and practice of managing innovation
- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world
- Reflective questions for students at the end of each chapter, with suggested answers on the companion website
Citește tot Restrânge

Preț: 36305 lei

Preț vechi: 47462 lei
-24% Nou

Puncte Express: 545
Preț estimativ în valută:
6948€ • 7217$ • 5771£

Carte disponibilă

Livrare economică 11-25 ianuarie 25
Livrare express 31 decembrie 24 - 04 ianuarie 25 pentru 6274 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781137373434
ISBN-10: 1137373431
Pagini: 448
Ilustrații: 96 figures, 10 b/w photos, 36 tables
Dimensiuni: 180 x 240 x 2 mm
Greutate: 0.76 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Caracteristici

  • An effective balance between the theory and practice of innovation management
  • A comprehensive website offering support to both teachers and students, including videos, chapter summaries and extensive lecturer resources
  • Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations'
  • A unique, dedicated chapter on the Service Industry
new_to_this_edition
  • Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management
  • 86 international case studies that illustrate both the theory and practice of managing innovation
  • Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world
  • Reflective questions for students at the end of each chapter, with suggested answers on the companion website

Notă biografică

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management in the UK. Keith worked for fourteen years in the medical electronics industry and regularly acts as an innovation management consultant to companies including: Agilent Technologies, Altro, Bosch, Morgan Advanced Materials, Mölnlycke Health Care, Philips, Reckitt-Benckiser, Roche, Sanofi, Sony, Ludwig Svensson, and Welding Alloys.
 
RICK MITCHELL is Visiting Professor of Innovation Management at Cranfield School of Management and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University. Rick has over thirty years of industry experience, including ten years as Group Technical and Quality Director for Domino Printing Sciences plc.

Cuprins

1. Understanding Innovation and Innovation Management.- 2. Innovation in Context.- 3. Service Innovation.- 4. Developing an Innovation Strategy.- 5. Generating Innovative Ideas.- 6. Selecting the Innovation Portfolio.- 7. Implementing Innovations.- 8. People, Culture and Organization.- 9. Innovation—Performance and Capability.

Recenzii

This is without doubt one of the most comprehensive books in the area of innovation and innovation management that I have come across. It is an invaluable resource for students and managers alike. The best part is that it has many cases and insights from all over the world to bring innovation alive and show how it has been successfully achieved in practice.
With accessing and applying external and collaborative innovation high on the agenda of most technology-driven organisations, this revised edition is a timely update. A hands-on and practical companion, built on a solid platform of research and tried and tested experience, it provides students, teachers and practitioners an in-depth guide to the complexities of innovation management that I thoroughly endorse.
The book provides both the academic rigour and the practical application demanded by my postgraduate students. It is imminently accessible because it is so well structured. I hold the authors in very high regard and commend them for yet again providing a high quality learning tool.

Descriere

The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.
 
This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.

Textul de pe ultima copertă

Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty.

In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive academic research to provide a concise and practical approach to developing and implementing strategies. The tools they describe can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.

Building on the success of the previous edition, this new edition offers:
• 86 international case studies that illustrate both the theory and practice of managing innovation and range from the service to the manufacturing and from the public to not-for-profit sectors
• New video feature featuring high-profile business managers from around the world
• Well-known and authoritative author team with a wealth of industry experience, who bring a unique authority and insight into innovation management
• Highly readable with a great mix of theory, case studies, frameworks and toolkit ensuring the content is both relevant and applied
• Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations' – making it a textbook that is highly relevant to managers.
• A comprehensive website with answers to questions in the book, the videos, and extensive lecturer resources