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Innovation Management: Strategies, Implementation, and Profits

Autor Allan Afuah
en Limba Engleză Hardback – 29 mai 2003
This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature.Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.
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Specificații

ISBN-13: 9780195142303
ISBN-10: 0195142306
Pagini: 400
Ilustrații: numerous figures
Dimensiuni: 168 x 242 x 24 mm
Greutate: 0.69 kg
Ediția:Second.
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United States