Essentials of Business Research Methods: Four Directions for Integration with Counselling Psychology
Autor Hair Jr, Joe F., Michael Page, Niek Brunsvelden Limba Engleză Paperback – 30 noi 2019
The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research; ethical issues; privacy matters; data analytics; customer relationship management; how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.
A realistic continuing case used throughout the book, applied research examples, and ethical-dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.
This comprehensive textbook is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks.
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Specificații
ISBN-13: 9780367196189
ISBN-10: 0367196182
Pagini: 508
Dimensiuni: 191 x 235 x 36 mm
Greutate: 0.89 kg
Ediția:4
Editura: Routledge
ISBN-10: 0367196182
Pagini: 508
Dimensiuni: 191 x 235 x 36 mm
Greutate: 0.89 kg
Ediția:4
Editura: Routledge