Essentials of Business Research: A Guide to Doing Your Research Project
Autor Jonathan Wilsonen Limba Engleză Paperback – 19 ian 2014
Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.
Key student features include:
- 'You're the Supervisor' sections - helps students to meet learning objectives
- 'Common questions and answers' - real-world advice on how to tackle common challenges
- Examples from different types of international businesses
- Detailed guidance on software packages such as SPSS
- Student case studies
- Annotated further reading
A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
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Specificații
ISBN-13: 9781446257333
ISBN-10: 1446257339
Pagini: 376
Ilustrații: black & white tables, figures
Dimensiuni: 186 x 232 x 18 mm
Greutate: 0.6 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1446257339
Pagini: 376
Ilustrații: black & white tables, figures
Dimensiuni: 186 x 232 x 18 mm
Greutate: 0.6 kg
Ediția:Second Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Recenzii
This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike.
I provide every student with a copy of Jonathan Wilson’s Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research.
I provide every student with a copy of Jonathan Wilson’s Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research.
Cuprins
1.An Introduction to Business Research
2.Developing a Research Topic
3.Conducting a Literature Review
4.Addressing Ethical Issues
5.Establishing a Research Design
6.Primary Data Collection
7.Using Secondary Data
8.Sampling
9.Analyzing Quantitative Data
10.Analyzing Qualitative Data
11.Writing up and Presenting Your Research
2.Developing a Research Topic
3.Conducting a Literature Review
4.Addressing Ethical Issues
5.Establishing a Research Design
6.Primary Data Collection
7.Using Secondary Data
8.Sampling
9.Analyzing Quantitative Data
10.Analyzing Qualitative Data
11.Writing up and Presenting Your Research
Descriere
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.