Essentials of MIS de Kenneth C. Laudon

Essentials of MIS

Kenneth C. Laudon

Jane Laudon

en Limba Engleză Paperback – 15 ian 2018

For introductory courses in Information Systems or Management Information Systems.

Connect essential MIS concepts to everyday life

Essentials of MIS is an in-depth look at how today's businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, you will be able to participate in, and even lead, management discussions of information systems for a firm.

The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable throughout your business career.

Also available with MyLab MIS

MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. And, with Decision-Making Mini Simulations and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.

Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab MIS search for:

0134854438 / 9780134854434 MyLab MIS with Pearson eText for Essentials of MIS -- Access Card Package, 13/e

Package consists of:

0134802756 / 9780134802756 Essentials of MIS, 13/e
0134803078 / 9780134803074 MyLab MIS with Pearson eText -- Access Card -- for Essentials of MIS

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Notă biografică

Kenneth C. Laudon is a Professor of Information Systems at New York University’s Stern School of Business. He holds a BA in Economics from Stanford and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken’s research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.

Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, and to the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms.

At NYU’s Stern School of Business, Ken Laudon teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. His hobby is sailing.

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Stern School of Business.

The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.

Cuprins

Preface

I. Information Systems in the Digital Age

1. Business Information Systems in Your Career

2. Global E-business and Collaboration

3. Achieving Competitive Advantage with Information Systems

4. Ethical and Social Issues in Information Systems

II. Information Technology Infrastructure

5. IT Infrastructure: Hardware and Software

6. Foundations of Business Intelligence: Databases and Information Management

7. Telecommunications, the Internet, and Wireless Technology

8. Securing Information Systems

III. Key System Applications for the Digital Age

9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

10. E-commerce: Digital Markets, Digital Goods

11. Improving Decision Making and Managing Knowledge
IV. Building and Managing Systems

12. Building Information Systems and Managing Projects

Glossary

Subject Index

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Essentials of MIS

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