European Business

Part I: A Portrait of Europe  1. Continuing Diversity Within Europe  2. The European Business: Small, Medium and Large  3. Growing Unity Within Europe  4. The Institutional Framework of Europe  Part II: Market Integration  5. The Single European Market  6. Competition Policy  7. Enterprise and Industrial Policy: Strategic and Corporate Renewal in Europe  8. Economic and Monetary Union  9. The European Citizen/Consumer  Part III: Inputs and Factors of Production  10. Transport  11. Energy  12. Environment  13. Technology and the Information Society  14. European Labour Markets  Part IV: Europe and the Rest of the World  15. Europe and the Rest of the World: Globalization and Multilateral Relations  16. Enlargement and Neighbourhood Policy  17. Europe and Developed Countries  18. Europe and the BRIC Economies  19. European and other Emerging Nations  20. European and Developing Countries

Debra Johnson is Lecturer in European and International Business in the Marketing and Business Strategy department at the University of Hull, UK
Colin Turner is Head of the Department of Business at the School of Management and Languages at Heriot Watt University, UK

As a result of the budgetary crises facing many European economies, the third edition of European Business is published at a time of turbulence in the European Business environment. The resulting uncertainty has put at risk those features which have made Europe unique ߝ the market and policy integration which has shaped the strategy of businesses with a European presence during the preceding decades.
This new edition assesses the importance of the key features of integration for business and how individual member states affect the integration process and bring diversity to European business. In recognition of the ever increasing interdependence of Europe with the rest of the world, this new edition of European Business also puts greater emphasis on the links between Europe and the world’s other main regions.
The text has been fully updated to take account of the fast moving changes affecting the discipline and contains a range of pedagogical features to help students make sense of what can seem a confusing and complex environment. In addition to the numerous case studies, the features include clear objectives, discussion questions, activities, boxed supporting information and extensive up-to-date reading.