Events Management: Events Management
Autor Glenn A. J. Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole, Ian McDonnellen Limba Engleză Paperback – 31 iul 2023
The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.
This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 378.18 lei 22-36 zile | +73.65 lei 5-11 zile |
Taylor & Francis – 31 iul 2023 | 378.18 lei 22-36 zile | +73.65 lei 5-11 zile |
Hardback (1) | 952.69 lei 43-57 zile | |
Taylor & Francis – 31 iul 2023 | 952.69 lei 43-57 zile |
Preț: 378.18 lei
Nou
Puncte Express: 567
Preț estimativ în valută:
72.38€ • 75.18$ • 60.12£
72.38€ • 75.18$ • 60.12£
Carte disponibilă
Livrare economică 13-27 ianuarie 25
Livrare express 27 decembrie 24 - 02 ianuarie 25 pentru 83.64 lei
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780367491840
ISBN-10: 0367491842
Pagini: 852
Ilustrații: 70 Tables, black and white; 94 Line drawings, color; 28 Halftones, color; 122 Illustrations, color
Dimensiuni: 178 x 254 x 42 mm
Greutate: 1.78 kg
Ediția:4 ed
Editura: Taylor & Francis
Colecția Routledge
Seria Events Management
Locul publicării:Oxford, United Kingdom
ISBN-10: 0367491842
Pagini: 852
Ilustrații: 70 Tables, black and white; 94 Line drawings, color; 28 Halftones, color; 122 Illustrations, color
Dimensiuni: 178 x 254 x 42 mm
Greutate: 1.78 kg
Ediția:4 ed
Editura: Taylor & Francis
Colecția Routledge
Seria Events Management
Locul publicării:Oxford, United Kingdom
Public țintă
Undergraduate CoreCuprins
Section 1: Event Context 1. An Overview of the Event Field 2. Perspectives on Events 3. The Event Planning Context 4. Event Tourism Planning 5. Sustainable Event Management Section 2: Planning 6. Strategic Event Planning 7. Conceptualising the Event 8. Event Project Management 9. Event Financial Planning 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Event Design and Production 15. Event Logistics 16. Legal Considerations in Event Planning and Management 17. Risk Management 18. Evaluation and Research
Notă biografică
Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK
Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia
Rob Harris - Director, Event Training Australia, Sydney, Australia
Leo Jago - Griffiths University, Brisbane, Australia
William O’Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia
Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia
Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia
Rob Harris - Director, Event Training Australia, Sydney, Australia
Leo Jago - Griffiths University, Brisbane, Australia
William O’Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia
Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia
Descriere
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.