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Exercise of Soft Power - U.S. Self-Imaging in International Broadcasting to Iran: Mainzer Studien Zur Amerikanistik

Autor Yasmin Djabarian
en Limba Engleză Hardback – 12 mar 2019
While imagological works in the field of American Studies have traditionally focused on the construction of America by outsiders, this study takes a new approach by examining U.S. self-imaging efforts in the context of U.S. international broadcasting to Iran. The author traces the history of the Voice of Americäs Persian Service and illustrates its conflict-prone organizational framework and modus operandi by considering legal documents, government reports, and personal interviews. As the inductive programming analysis and the case study of Simaye Amrica show, the Persian Service pursues a twofold image cultivation strategy by aiming to shape Iranian perceptions of the U.S. government in its news and political shows and perceptions of the American people in its arts and cultural programs.
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Specificații

ISBN-13: 9783631771983
ISBN-10: 3631771983
Pagini: 278
Dimensiuni: 148 x 210 mm
Greutate: 0.48 kg
Editura: Peter Lang Copyright AG
Seria Mainzer Studien Zur Amerikanistik


Notă biografică

Yasmin Djabarian studied American Studies and Communication at Johannes Gutenberg University Mainz and American University in Washington. As a doctoral candidate, she spent two semesters at Georgia State University in Atlanta and received a three-year scholarship from the German Academic Scholarship Foundation. She completed her PhD at JGU Mainz in 2017.

Cuprins

U.S. Public Diplomacy and International Broadcasting to Iran - The United States' Soft Power Approach in the War on Terror - A Programming Analysis of VOA Persian Service - All Eyes on VOA Persian - Public Discourse on the Persian Service's Exercise of Soft Power


Descriere

This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.