Exploring Media Research: Theories, Practice, and Purpose
Autor Andy Ruddocken Limba Engleză Paperback – 9 oct 2017
Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today.
Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book:
- Introduces students to the scope and seriousness of media influence
- Shows them how to tie their own interests to academic concepts and research issues
- Explains how to use this understanding to develop proper research questions
- Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 343.43 lei 3-5 săpt. | +29.15 lei 6-10 zile |
| SAGE Publications – 9 oct 2017 | 343.43 lei 3-5 săpt. | +29.15 lei 6-10 zile |
| Hardback (1) | 909.55 lei 6-8 săpt. | |
| SAGE Publications – 9 oct 2017 | 909.55 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781473902541
ISBN-10: 1473902541
Pagini: 320
Dimensiuni: 170 x 242 x 24 mm
Greutate: 0.54 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 1473902541
Pagini: 320
Dimensiuni: 170 x 242 x 24 mm
Greutate: 0.54 kg
Ediția:First Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
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Recenzii
In Exploring Media Research, Andy Ruddock provides the theoretical, methodological, and ethical tools that enable scholars, students, and citizens to dissect the cultural power of media, and to apply this understanding to the creation of a more just society. Written in a direct and accessible style, this timely and provocative book firmly establishes Ruddock as one of the premier media scholars of his generation.
There can be no more pressing topic in current affairs today than the role of the media. From questions of warfare to public health, we get our information as citizens from these massively powerful institutions. But how do we interrogate those very entities whom we trust to interrogate others? Andy Ruddock explains all in a patient but crisp, historically-informed but very contemporary book. We are in his debt.
This is a book that is sorely needed: an introduction to media research that is both comprehensive and thorough in its theoretical reach, and absolutely contemporary in its examples, in its applications, and in its conceptualisation of the key targets for media research today.
There can be no more pressing topic in current affairs today than the role of the media. From questions of warfare to public health, we get our information as citizens from these massively powerful institutions. But how do we interrogate those very entities whom we trust to interrogate others? Andy Ruddock explains all in a patient but crisp, historically-informed but very contemporary book. We are in his debt.
This is a book that is sorely needed: an introduction to media research that is both comprehensive and thorough in its theoretical reach, and absolutely contemporary in its examples, in its applications, and in its conceptualisation of the key targets for media research today.
Cuprins
PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY
Introduction: Communicating Media Research
Chapter 1: Making Media Matter
Chapter 2: Making Media Matter to You
Chapter 3: On Causation: How do media 'do' things?
Chapter 4: Practising Ethics in Media Research
Chapter 5: What is 'Generalisability' in Media Research?
PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS
Chapter 6: Researching Media Reality
Chapter 7: Researching Media's Role in Social Life
Chapter 8: Researching the Synthesis of Media and Interpersonal Communication
PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY
Chapter 9: Researching Media People: Journalism, Oral History and Archives
Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography
Chapter 11: Researching Media Content: Games, Texts and Discourse
Chapter 12: Researching Media Events
Chapter 13: Big Data: How Can We Use It?
Chapter 14: Researching Media Policy
Chapter 15: Researching Audiences
Conclusion: Historicising Media Research - and the People who Do It
Introduction: Communicating Media Research
Chapter 1: Making Media Matter
Chapter 2: Making Media Matter to You
Chapter 3: On Causation: How do media 'do' things?
Chapter 4: Practising Ethics in Media Research
Chapter 5: What is 'Generalisability' in Media Research?
PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS
Chapter 6: Researching Media Reality
Chapter 7: Researching Media's Role in Social Life
Chapter 8: Researching the Synthesis of Media and Interpersonal Communication
PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY
Chapter 9: Researching Media People: Journalism, Oral History and Archives
Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography
Chapter 11: Researching Media Content: Games, Texts and Discourse
Chapter 12: Researching Media Events
Chapter 13: Big Data: How Can We Use It?
Chapter 14: Researching Media Policy
Chapter 15: Researching Audiences
Conclusion: Historicising Media Research - and the People who Do It
Notă biografică
Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary ¿isms¿; activism, sexism, Trumpism, and extremism.
Descriere
This book is a pragmatic guide to both gathering and analysing media data and helps readers make sense of how media are involved in politics, by bringing media research to life with vivid case studies.