Exploring the Dynamics of Consumerism in Developing Nations
Editat de Ayantunji Gbadamosien Limba Engleză Paperback – 9 ian 2019
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Specificații
ISBN-13: 9781522586432
ISBN-10: 1522586431
Pagini: 460
Dimensiuni: 216 x 280 x 25 mm
Greutate: 1.06 kg
Editura: Business Science Reference
ISBN-10: 1522586431
Pagini: 460
Dimensiuni: 216 x 280 x 25 mm
Greutate: 1.06 kg
Editura: Business Science Reference
Descriere
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Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.