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Exploring the Dynamics of Consumerism in Developing Nations

Editat de Ayantunji Gbadamosi
en Limba Engleză Paperback – 9 ian 2019
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
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Specificații

ISBN-13: 9781522586432
ISBN-10: 1522586431
Pagini: 460
Dimensiuni: 216 x 280 x 25 mm
Greutate: 1.06 kg
Editura: Business Science Reference

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Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.