Exploring the Power of Electronic Word-of-Mouth in the Services Industry

Editat de Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro

en Limba Engleză Paperback – 15 iul 2019

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Explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academics, researchers, IT developers, marketers, managers, media specialists, and professionals.

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