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Export Marketing Strategy: Tactics and Skills That Work

Autor Shaoming Zou, Daekwan Kim, S. Tamer Cavusgil
en Limba Engleză Paperback – 16 iun 2009
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success. If you manage a small or mid-size business that is interested in exporting; this comprehensive book will put you firmly on the path toward success. Achievement in export marketing is not easy, and this guide presents a strategic process from the very first steps of discovery all the way to managing your export operations. After reading it, you will be able to apply the practical information and begin the process with confidence.
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Specificații

ISBN-13: 9781606490082
ISBN-10: 1606490087
Pagini: 372
Ilustrații: black & white illustrations
Dimensiuni: 153 x 230 x 17 mm
Greutate: 0.49 kg
Ediția:New.
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom