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Extended Reality and Metaverse: Immersive Technology in Times of Crisis de Timothy Jung

Extended Reality and Metaverse: Immersive Technology in Times of Crisis: Springer Proceedings in Business and Economics

Editat de Timothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro
en Limba Engleză Paperback – 10 feb 2024
This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022.
Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming.
The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

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Livrare economică 29 ianuarie-12 februarie 25

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Specificații

ISBN-13: 9783031253928
ISBN-10: 3031253922
Pagini: 348
Ilustrații: XII, 348 p. 124 illus., 106 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.51 kg
Ediția:1st ed. 2023
Editura: Springer International Publishing
Colecția Springer
Seria Springer Proceedings in Business and Economics

Locul publicării:Cham, Switzerland

Cuprins

“​Opening and Closing Virtual Reality” The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements.- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives.- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits.- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry.- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning.

Notă biografică

Prof. Timothy Jung is Chair Professor of XR and Director of Creative AR & VR Hub at Manchester Metropolitan University, UK. His research interests include AI, IoT, Big Data, Digital Twin and 5G powered immersive technology innovation for well-being and quality of life. 

Dr. M. Claudia tom Dieck is a project manager and research fellow at the Creative AR & VR Hub Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience.

Professor Sandra Loureiro is the director of the specialization in Marketing of the PhD in Management and is involved in a European Project that intends to connect researchers and managers of SMEs in terms of using VR, AR in business context. She is very interested in research in the customer-technology interactions. 

Textul de pe ultima copertă

This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022.
Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming.
The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

Caracteristici

Presents the state of the art in augmented reality, virtual reality and extended reality and Metaverse research Showcases the application of augmented reality, virtual reality and extended reality in various industries Bridges the gap between theory and practice for AR, VR and XR