"Does India has genuine design Identity in the field of Automotive Styling and other mass produced commodities?" is the question that has been analysed from various perspectives in the project. The first half of the project is the research phase based on collecting information on what is perceived to be Indian design in every evident form like pictures, images, journals, books, videos etc. Along with this, an attempt is made to understand the Indian consumer.The Second half of the project is dedicated to fresh exploration of Car styling in what is perceived to be genuinely Indian. Like Colors, Textures, Forms and Shapes, Spirituality etc. Number of concepts are explored and validated against various factors and a finally "The Cow Car" is chosen as the final concept in terms of its Relevance to Indian design, Practicability,User friendliness, Styling and Aesthetics etc. The 1:5 ratio model of The Cow car is exhibited in Auto Expo 2008 @ Pragati maidan, New Delhi. It won great appreciation from the Spectators.