Cantitate/Preț
Produs

External Embeddedness of Subsidiaries: Planung, Organisation und Unternehmungsführung, Bd. 129

Autor Swantje Hartmann
en Limba Engleză Paperback – 17 mai 2011
In the research fields of International Business and International Management it is stated that product innovations are not only developed by headquarters (HQs) but also by foreign subsidiaries. Subsidiaries thereby apply the knowledge they obtain in inter-organizational business relationships with stakeholders like customers, suppliers, competitors, research institutions or governmental organizations. After being finished, product innovations are either exclusively employed by the creative subsidiaries or they are also transferred in intra-organizational business relationships to other units of the MNC, i. e. HQs or other subsidiaries.This book deals with both the product innovation process in foreign subsidiaries and the innovation transfer process to other units of the MNC. Using the example of the pharmaceutical industry it demonstrates which stakeholders affect the development of a product innovation. For the first time, stakeholders, business relationships and knowledge flows are analyzed at each stage of the product innovation process. The study proves that during the innovation process different stakeholders - other than the often analyzed customers and suppliers - play a crucial role for the foreign subsidiary. Above that, the book depicts the sophisticated structures and processes that MNCs in the pharmaceutical industry have established to transfer the newly created product innovations within their companies.The book addresses researchers and students in the fields of International, Strategic or Innovation Management that are interested in inter-organizational and intra-organizational embeddedness and knowledge flows of MNCs. It is also helpful for managers to control product innovation and transfer processes and the related business relationships and knowledge flows.
Citește tot Restrânge

Preț: 48957 lei

Preț vechi: 60441 lei
-19% Nou

Puncte Express: 734

Preț estimativ în valută:
9369 9883$ 7830£

Carte disponibilă

Livrare economică 10-24 decembrie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783844100372
ISBN-10: 3844100377
Pagini: 392
Dimensiuni: 148 x 210 x 25 mm
Greutate: 0.47 kg
Editura: Josef Eul Verlag GmbH
Colecția Planung, Organisation und Unternehmungsführung, Bd. 129
Seria Planung, Organisation und Unternehmungsführung, Bd. 129