Facebook Advertising

For the last few years, you have debated about establishing your company. You've worked in retail for 10 years and watched thousands of people walk out of the clothing store because of the prices. You talked to dozens of customers who stated they would support a second-hand thrift store. In fact, the more you talk about this store, the more excited your customers become as they could afford the prices. "Everyone wants to be able to buy a new shirt or pants," one of your customers tell you. After thinking about this comment and realizing this isn't an option for everyone in your city because of the high prices at the current store, you decide to establish a thrift store in your community.

You already have a good sense of your target audience because of your previous experience. But you still take time to conduct thorough research and send out questionnaires. You research the best location for your thrift store, establish your business according to state law, and develop a business plan. After about a year, you are in your new building with a plan to open the doors within a couple of months. You are just missing one main factor and that's your social media advertising. You know Facebook will help grow your business, but you are unsure of the steps in this process.

This book covers the following topics:

• Top reasons to advertise on Facebook
• Account set-up
• Fan pages
• Ads creation
• Ads types
• The Facebook business manager
• Targeting
• Budgeting and a/b testing
• Lookalike audiences
• The Facebook pixel
• Instagram advertising overview
• Funnel marketing on Facebook
• Analyzing results and optimization
• Common mistakes and how to avoid them

...And much more

The contents of this book are here to help you learn how to grow your business with Facebook. From the first chapter to the last, you will learn the steps and tips that will make your business shine and pull people into your business with Facebook advertising. You will discover the importance of a target audience creating your ideal customer. You will learn the importance of focusing on the needs of your customers when creating a profitable marketing campaign. This book will give you the steps to various Facebook advertising strategies and keeping your customers engaged. You will be able to create a marketing campaign that will help you increase sales, brand awareness, engagement, and social recruiting.

This book will help you launch your business in the social media world. Over the last decade, Facebook has developed business and community pages specifically for people like you. Through the contents of this book, you will learn how to create powerful Facebook ads that are going to carry your business far into the future. As you continue to learn, you will discover more about yourself and your customers. By keeping an open mind, you will be able to learn more than you thought possible. Whether you have used Facebook before or not, this book is written in a way that you can follow to reach your full potential in the Facebook marketing world.