This study explores fair trade in the South African wine sector. It was motivated by different opinions with regard to fair trade products and the international trading system, as well as personal interest in how to improve the lives of the workers in the South, especially women. Although more fair trade would not improve the lives of all the poor people in countries in the South, it can be a beginning of ending this major problem as well as making the international trading system more equal. Although this study was limited by time and length, it gives the reader an insight in how production of fair trade wine in South Africa is different than other non-fair trade production.