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Fashion Wholesaling: From Manufacturer to Retailer: Basics Fashion Management

Autor Linda B. Tucker
en Limba Engleză Paperback – 15 iun 2022
Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
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Specificații

ISBN-13: 9781350169838
ISBN-10: 1350169838
Pagini: 160
Ilustrații: 60 colour illus
Dimensiuni: 160 x 230 x 12 mm
Greutate: 0.36 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Basics Fashion Management

Locul publicării:London, United Kingdom

Caracteristici

60 color photographs and illustrations, along with activities, discussion questions and recommendations for further reading make this an accessible introduction to an often overlooked career path

Notă biografică

Linda B. Tucker is Lecturer Emerita at California Polytechnic State University, USA, where she teaches Apparel Wholesale Operations in the Apparel Merchandising & Management Department. She has over 40 years' experience in fashion design, retailing, wholesale apparel selling, sales force management and business consulting.

Cuprins

PrefaceIntroduction1. The Fashion Wholesale BusinessWholesale Selling as a Career OptionStructural Overview of the Fashion IndustryTypes of Wholesale Sales RepsVendor-Rep ContractsResources, Activities and Further Reading2. Fashion Vendors and Wholesale CustomersWholesale VendorsFashion VendorsThe Implications of ScaleBrand GoalsWholesale CustomersBuilding a Customer BaseResources, Activities and Further Reading3. The Wholesale Selling EnvironmentDifferent Types of Selling EnvironmentsFashion Trade ShowsTrend Forecasting CompaniesResources, Activities and Further Reading4. The Wholesale Fashion Selling ProcessMaking the Sales PresentationSales TerritoriesForecasting SalesAfter the Order is WrittenResources, Activities and Further Reading5. Trends in Fashion Wholesale SellingThe Changing Environment for Retailers and WholesalersTrends in Fashion Wholesale SellingWholesale Internet SellingTheories of Fashion Market ChangesResources, Activities and Further ReadingConclusionGlossaryBibliography

Recenzii

Invaluable in detailing the ins and outs of fashion wholesaling. It combines theory and practice in a thought-provoking way that allows the student to envision their own entry and success in the field!