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Fashioning China: Precarious Creativity and Women Designers in Shanzhai Culture: Digital Barricades

Autor Sara Liao
en Limba Engleză Paperback – 19 feb 2020
'Shanzhai'  from Cantonese slang, refers to the production of fake goods in China, which enjoy an anti-authoritarian-like dissemination across the global market. Starting with mobile phones, now fashion brands are subverted in this way, with many women at the helm of design and production. Fashioning China looks at the women designers simultaneously subverting and reinforcing the nationalist-developmentalist, masculinist and technocratic dream of brands that are 'Made in China'.

Broadening the digital labor debate beyond typical masculine and techno-utopic readings, Sara Liao studies the precarious practices of women trying to create sustainable and creative lives, vividly illustrating a fashion culture that exists online as a significant part of the digital economy.

Drawing on material from interviews, participant observation, archives, policy documents, films and advertisements, Liao takes a multi-disciplinary approach to the topic, charting out the politics of intellectual property rights, globalization, technocracy, patriarchy and nationalism in a non-Western context.
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Specificații

ISBN-13: 9780745340708
ISBN-10: 0745340709
Pagini: 224
Ilustrații: 29 b&w photographs
Dimensiuni: 135 x 215 x 15 mm
Greutate: 0.32 kg
Editura: PLUTO PRESS
Colecția Pluto Press
Seria Digital Barricades


Recenzii

"Sara Liao shows how shanzhai is much more than faking: she rethinks what it means to be creative in today's globalized China. The book presents a sensitive and detailed account of the gendered and precarious aspirations of fashion designers, offering a timely view on a multiplicity of China Dreams" - Jeroen de Kloet, author of 'China with a Cut: Globalization, Urban Youth and Popular Music'
 

'Sara Liao shows how shanzhai is much more than faking: she rethinks what it means to be creative in today's globalised China. The book presents a sensitive and detailed account of the gendered and precarious aspirations of fashion designers, offering a timely view on a multiplicity of China Dreams.'

Notă biografică

Sara Liao is Assistant Professor at the School of Journalism and Communication in the Chinese University of Hong Kong. She has published in several journals including, Fashion Theory, International Journal of Communication, Communication, Culture, Critique, and Chinese Journal of Communication.

Cuprins

1. Introduction: Fashion Work, Precarious Labor, and Women Designers in Shanzhai Culture 
2. Shanzhai Fashion and Precarious Creativity in China 
3. The Digital Labor and Production Culture of Shanzhai Fashion 
4. The Shanzhai of Shanzhai: The Politics of Copying and Creativity 
5. Shanzhai Dreams and the Chinese Dream 
6. Shanzhai Culture, National Ideologies, and Transnational Capitalism: A Double-edged Sword 

Descriere

A study of women creating fake fashion in China - and how it affects the economy, labor, creativity and culture.