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Financial Communications: Information Processing, Media Integration, and Ethical Considerations de S. Wang

Financial Communications: Information Processing, Media Integration, and Ethical Considerations

Autor S. Wang
en Limba Engleză Hardback – 18 dec 2013
Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.
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Specificații

ISBN-13: 9781137354808
ISBN-10: 1137354801
Pagini: 227
Ilustrații: IX, 227 p. 3 illus.
Dimensiuni: 140 x 216 x 15 mm
Greutate: 0.39 kg
Ediția:2013
Editura: Palgrave Macmillan US
Colecția Palgrave Macmillan
Locul publicării:New York, United States

Cuprins

PART I: INFORMATION PROCESSING TOWARD FINANCIAL COMMUNICATIONS 1. Information Processing Model of Financial Communications 2. Financial Ability, Socializations and Communications 3. Consumer Motivation and Financial Communications PART II: FINANCIAL COMMUNICATIONS IN MEDIA 4. Opportunity and Financial Communications 5. Media Integration of Financial Communications 6. Digital Media and Financial Communications PART III: ETHICAL CONSIDERATIONS OF FINANCIAL COMMUNICATIONS 7. Financial Communications and Cooperate Responsibility 8. Financial Communications in Disclosures 9. The Future of Financial Communications

Recenzii

"This book integrates critical information processing concepts to help the reader understand the complex dynamics by which financial communications are perceived, evaluated and acted upon in the marketplace. It is an essential resource for managers, academics and researchers in the financial services sector." - Hooman Estelami, Professor of Marketing, Fordham Schools of Business, Fordham University, USA
"Successful financial decision making relies on financial communications and information. In spite of the recognised importance of financial communications, as an area of investigation it has received relatively little attention in published sources. Addressing this gap, Wang provides a comprehensive and much needed understanding of the limits of and opportunities for financial communications and offers a valuable resource for researchers and practitioners who want to understand and engage with financial communications effectively." - Tina Harrison, Senior Lecturer of Marketing, University of Edinburgh Business School, Scotland, UK; Editor, Journal of Financial Services Marketing

Notă biografică

Shih-Lun is Associate Professor of Communication at the Unviersity of Connecticut - Stamford, USA.