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Finding Brand

Finding Brand


en Limba Engleză Paperback
What if your business had a well-defined brand? If you take two businesses with the same business model, pricing, and location, one which had a well-defined brand, while the other did whatever felt right. Nine times out of 10 you would see the business that practiced good branding is the one that would succeed. Don't you want that kind of opportunity for your business? In Finding Brand: A Step by Step Guide to Intentionally Creating Your Brand, Global Brand Guru, Tisha Oehmen, teaches you, step by step, how to intentionally craft your brand and use it as a foundation for your business success. Each simple step in this guide offers you an explanation of the concept, examples from other businesses, an example of how to complete the exercise yourself before turning you loose to do the same for your own business. Each exercise will help you reveal a new facet of your brand position, allowing you to uncover a bit more of your brand.
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Specificații

ISBN-13: 9780692618356
ISBN-10: 069261835X
Pagini: 154
Dimensiuni: 152 x 229 x 8 mm
Greutate: 0.21 kg
Editura: Paradux Media Group

Notă biografică

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She is also the co-founder of Oregon-based Paradux Media Group (ParaduxMedia.com). Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business. Where Tisha really shines is in the work that isn't done. Sometimes a name change for a business isn't in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide. Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives. Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience's attention with her straightforward and engaging speaking style. When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She's also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon. Learn more about and connect with Tisha at TishaOehmen.com.