Praise for Fire Them Up! "Fire Them Up! explains how the best companies inspire their employees to live and breathe commitment to the customer. This is an engaging must-read for anyone who wants to motivate others." -Simon F. Cooper, President and COO, The Ritz-Carlton Hotel Company "Loved it! Fire Them Up! inspires and gives you the confidence and conviction to follow your own path, but also has a framework for pulling it off. It's packed with stories and insights that offer hope, belief, and conviction that you, too, can change the world." -Richard Tait, Grand Poo Bah, cofounder, and CEO, Cranium "Offers great insights and ideas to help people at any level understand how to be an inspiring leader." -Michelle Peluso, President and CEO, Travelocity "This book shares the wisdom and secrets learned and practiced by some of our generation's greatest leaders." -Mark Mastrov, founder and Chairman, 24 Hour Fitness Worldwide "If you are a manager and want to really inspire your people, this book provides just the right blueprint." -Dr. Eli Harari, founder, Chairman, and CEO, SanDisk