For God, Country, and Coca-Cola

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds; Inside the Outbreaks; Mirror, Mirror; Victims of Memory; Jack and the Bean Soup; and Japan's Tipping Point. He lives in Colchester, Vermont.

A NEW YORK TIMES “NOTABLE BOOK OF THE YEAR”

“A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever.”
—New York Observer

“Marvelously entertaining history.”
—Los Angeles Times

“In For God, Country & Coca-Cola, Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious.”
—Washington Post

“Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in For God, Country & Coca-Cola.”
—Wall Street Journal

“A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths.”
—New York Times Book Review